Thank you to Alan Jones for the following research and information.
St. Margarets Stores was located at the junction of North Place and Warwick Place, where the car park is now – across from Chapel Spa.It existed from 1870 until it lost its licence in 1925.
In a 1925 Licensing Session a newspaper report says that Superintendent R.H. Hopkins reminded the bench that on 6th November 1924, the licensee was proceeded against for harbouring prostitutes and fined £10. The licence had since been transferred, but he opposed its renewal anyway.
Martin Edwards posted the above information on the Facebook group Days Gone By In Cheltenham. He gives two landlords 1906 Thomas Henry Pratley and 1909 William Marriam.
I found the St. Margarets Stores listed under “Tied Houses” in the Cheltenham Original Brewery listing on your website. It says they leased the premises in 1891 & 1903.
I also found the following directory listings:
1872-3 Royal Directory, the buildings are listed under “St. Margaret’s Cottages N. (formerly Dodd’s Cottages, North place) ” the entry reads “1. W. Skinner, greengrocer and publican”
1876 Royal Directory under the same heading – “1 & 2 (bracketed together) G.C. Pratley, greengrocer”
1878 Royal Directory and 1880-1 Post Office Directory under the same heading – “1, 2 & 3 (bracketed together) G.C. Pratley, greengrocer”
1883-4 & 1891-2 Post Office Directories under the same heading only lists “2 G.C. Pratley, greengrocer” – no no. 1 and James Burdett, gardener at no. 3
1892 – 1896 Annuaires list G.C. Pratley at 12 North Place, Albion Street in the “Residential List”
1897 Annuaire lists G.H. Pratley at 12 North Place, Albion Street (G.C. Pratley is listed at 21 All Saints Terrace, Hewlett Road and as Superintendent of Cemetery)
1898 Annuaire as above
1899 Annuaire G.C. Pratley, North Place is listed under “Classified Tradespeople” sub-heading “Greengrocers and Florists”
1900 Annuaire lists Mr. E. Pratley at 12 North Place, Albion Street (and G.C. Pratley now as Superintendent of Corporation Cemetery, Prestbury)
This is the same in the 1901 Annuaire, but listed under “Cemetery Road, Hewlett Road” is also “Prior’s Farm, Mr. C. Pratley” followed by “The Cemetery” then “Cemetery Lodge, Mr. G.C. Pratley”
1902 Annuaire lists E. Pratley at 12 North Place (C. Pratley at “Prior’s Farm, Cem. Rd.” – also under “Dairymen” and G.C. Pratley at “Cemetery Lodge”)
1902 Built-Leonard lists under North Place “12 E.E. Pratley, greengrocer (T. Pratley is listed at 291 High Street Devonshire Brewery)
1903 & 1904 Annuaires and Built-Leonards list E. or E.E. Pratley at 12 North Place (and Mr. G.H. Pratley at the Clarence Hotel 19 Clarence Street – but T. Pratley is no longer listed for the Devonshire Brewery in the Built-Leonards – it is G.W. Francis in 1903 and H. Clark in 1904)
1905 – 1907 Annuaires list E. Pratley at 12 North Place rather than Martin’s T. Pratley (and G.H. Pratley at the Clarence Hotel) – Martin’s Thomas Henry Pratley isn’t listed in 1906.
1908 & 1909 Annuaires T.H. Pratley is now listed at 12 North Place (and now Mr. C.H. Pratley at the Clarence Hotel)
1910 & 1911 Annuaires Mr. W. Marian is now listed at 12 North Place (but Mr. C.H. Pratley is still at the Clarence Hotel) – The 1911 Built-Leonard shows Mr. G.H. Pratle for the Clarence Hotel, but I think that is meant to be Pratley, and I’m not sure if they mean G.H. or C.H.)
1912 Annuaire has F. Proctor listed for 12 North Place (and no name listed for the Clarence Hotel)
1913 & 1914 Looker-On also list F. Proctor for 12 North Place (Clarence Hotel gone)
1915 Looker-On lists Mr. H. Clifford for 12 North Place
1916 Looker-On lists Mr. J. Anderson for 12 North Place (and Mr. H. Clifford for the Royal Hotel, 97 High Street)
1922, 1924 & 1925 Built-Leonard Directories list C.T. Cleavely for St. Margarets Stores 12 North Place (The listing for the Royal Hotel doesn’t have a name just “Royal Hotel Trust Houses Ltd.).
The 1926 Kelly’s Directory lists “St. Margaret’s Dairy(Roy Prewett, proprietor)” at 12 North Place, so the St. Margarets Stores had definitely gone.