The Elmbury Lodge opened on 1st September 2004. It is a 180 seater Brewers Fayre pub located near the M5 motorway (Junction 9). A 44 bedroom Travel Inn hotel is part of the complex, which cost £3 million to construct.
In July 2007 the Elmbury Lodge became an emergency centre when motorists, travelling on the motorway, were stranded by severe flash flooding. 400 people were accommodated at the Brewers Fayre pub