Cheltenham Original Brewery were the owners of the New Inn in 1891 and 1903. The annual rateable value of the licensed beer house was £15.5s.0d. in 1891, increasing by four pounds and five shillings to £19.10s.0d. in 1903.
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The New Inn was renamed the New Penny in November 1970 in recognition of the change to decimal currency.
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In February 1991 two hooded raiders entered the New Penny and stole more than £3,000. Not only did the robbers held up the frightened landlord, they also threatened to kill his dog.
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The pub closed in June 2006 and was boarded up. In January 2007 vandals set fire to the empty pub causing extensive damage to the ground floor.
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The New Penny was demolished in the early summer of 2008. It took a surprising long time for the demolition work to be completed.
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Landlords at the New Inn /New Penny include:
1844 Peter Herbert (licensed as a cider house, New Inn – Upper Alstone. Researched by Martin Edwards)
1878,1891 John Minett
1903 Albert John Colston
1939 Mrs Elizabeth Coulston
1970 F.G. Halford
1992 Mrs Varian Brooks
2005 John Andrews